How to market DubLi Auctions in a meaningful way online

 31 October, 2008 - by Yconomy.net

Marketing has two aspects, pull and push (See our article Marketing: DubLi Home Business II); we are looking here at the most essential pull strategy: get your site on Top of Google under long and short tail key-words interested people actually type into the search box.

The Goal is simple: If you have a Nikon Digital Camera D 80 Kit to sell, you need to reach people who ideally want to buy a Nikon Digital Camera D80 Kit right now. How do you find those people?

Difficult task, no?

In a pull strategy you aim to assure that those interested people find YOU instead of you running after the prospects without having a clue where they are.

This is the key to what we are testing at Dublicator these days: search engine marketing the Semiomantics' way, using semantic web frameworks designed to deliver our message to exactly the search returns we project.

Before being able to do that, we obviously need to know: what do interested people type into Google?

Let's suppose that our ideal prospect is about to buy not just any camera, but he has decided that he wants a Nikon Digital Camera D 80 and he wants the Kit of it. This interested buyer, his credit card between the teeth, is ready to buy and the question is: from whom should he buy and where does he get the best deal.

Most people have a Google-eBay Reflex, in some countries price comparison engines are still popular but on the down trend. So let's suppose they go to price comparison: the problem is: they don't get the best deal, they get the best deal from those people who pay the comparison engine to list them. Second choice: go to eBay? Ok, not bad, but there is some bad news in the market about fake products, copies and fraud with brand names… may be not everyone's cup of tea namely when it comes to brand products.

Remains Google (we could have talked at others as well such as Amazon or YAHOO shopping): Google is global and again, it is a reflex to go to Google to look out for your product.

Our model customer knows exactly what he wants: he therefore will not just type in to the search "Nikon". he has studied the product and he knows the exact model or type he wants and that's exactly what he will enter into the search box. May be he will add : best price or best buy or best deal or where to buy or …

The model customer reaches the Google search return page and finds 10 organic rankings on the left and some ads on the right. On top you can expect the brand's authority entry and below the organic Google listings.

It's on this exact page where you have to be seen to have the best chance to get the sale, full stop. That's your target. In fact if you could have multiple entries, it would be better :-).

Maybe you have noticed when you test search products: sometimes you get 5 or more eBay entries on Google, often you see Amazon and Yahoo entries and some price comparison engines still make it (but for how long? - read our article: Is Google killing the Price comparison Engines).

Well, if you are promoting DubLi auctions, you must try to get your DubLi ads in high density to Google's top 10 and all DubLi networkers together should do exactly that to occupy as much of the strategic space as possible to drive people with buying intention to the DubLi platform.

We have been testing some tactics and script configurations to enhance our hit rate with Semantic publishing.

We use as a first bench-mark DubLi's own ranking with the original site and product ad: DubLi's site is a lot stronger than anyone of our blogs and we are promoting exactly the same product from the same platform. First results start to kick in:

For example: Semiomantics' fun-shopping.org reaches rank 18 under Nikon Digital Camera D 80 while us.dubli.com is ranks on rank 29:

 

As a second bench-mark we use the Google top 10 cut:

Keyprase: Nikon Digital Camera D 80 Kit:

We find a Dublicator Article, published through YORGOOpublishing on number 7!

 

Not bad and in good company, with the Nikon company sites, Amazon, pricegrabber and ahead of the rest of the internet elite. The selected examples have been chosen in function of the interest the corresponding key-word sets have for advertisers; on all these pages you finds AdWords advertising.

Let's try Louis Vuitton with an add on: best buy.

Again, our test with the Semiomantics boost works: Rank 3 and 5!

 

Here we are just behind bestbuybag.com and ahead of Louis Vuitton's Authority listing and the rest of the world.

 

Some of the conclusions we draw from testing a few sample products:

1. The strategy does not behave alike on all Brands and Niches.

2. The result can be multiplied and the density increased once you reach target.

3. The quality of the semantic framework will determine the consistency of publishing and prevent search engine spam due to over feeding.

4. The technical difficulties can be overcome and the publishing process can be largely automated using the YORGOOpublishing network.

5. Economy: Return on Investment need to be proven over time; our experience shows however, that Semiomantics cost is way below Google AdWords and time spent on publishing can be largely reduced by built in automation.

6. Long-tail keywords are difficult to measure and to guess; we have come up with some 20-25 add ons to the product description which seem to be popular.

Exceptional result on Louis Vuitton best price:

 

…we have managed to place two on the top 10 straight on the brand; guess where we go from here?!

1. How duplicable is the process? In theory infinitely except like with Google AdWords: when many people from the same network aim the same key-words there comes the moment, when fellow networkers compete against each other for the top 10 or 20 positions. That's the limit. It leaves some room, but in fact, that's not true. For the time being we limit the out put of Semiomantics Scripts to 50, considering that it will give everyone an equal chance to reach top 10 positions without internal competition.

2. How easy is the use of the system? Once the CMS set-up and the semantic framework configured and customized, it can be used like most any CMS or WP blog. May be some training about how to blog may be necessary for beginners, who may want to understand the idea behind the keywords, indexing, listing and the logic and semantics of Google in as much as that is possible.

3. What can be achieved? I would guess we can occupy 30-50% + space on relevant keys.

4. Why does not everyone do this? One day they will…but by that time we hopefully are again a step ahead :-). When everyone does the same, you end up getting replication or traditional duplication; Google eliminates replicates. We try to duplicate results and call it dublication; it works on any product, any key-word but not by replicating and multiplying replicated websites.

5. Any trainings available: Ycadmey Pro Trainings and Ycademy Seminars.

6. Custom Solutions: time permitting we accept orders for external projects, contact: bianca(at)ycademy.com

and: Track record? Check it out on Google :-).

Yorgo Semiomantics

PS: If you are an Affiliate Marketer with multiple merchants per product or product category; how would you like to shoot at your key-words with a Tomson?

PPS: There will be an Ycademy Seminar end of November for Dublicator Network Members (2 days online): Online Delivery of your Promo to the Target Audience of your choice focusing on Google. Basically it's about the techniques, strategies and expertise used to obtain the above results, which by end of November should be much more visible and which can be applied to any product you wish to promote online.

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