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Accommodation Noordhoek (Accomodation Noordhoek)
Accommodation Noordhoek or Accomodation Noordhoek?
Did you spot the tiny difference? And did you take it serious at all?
When creating a new Website or a Blog or planning the improvement of a non-performing existing one, it is important to pay attention to details right from the beginning – and this is what Web Design Consulting is all about.
Accommodation Noordhoek (Accomodation Noordhoek)
With the Soccer Worldcup 2010 on our doorstep, Accommodation in South Africa as a whole and in Cape Town respectively in Noordhoek in particular… is fiercely fought for in terms of Google rankings and top positions – now more than ever before!
The question is always: what do people punch into the Search Engines when they are looking for what you actually offer?
The fact is that they are not looking for you directly as they don’t know you – if they did, they’d pick up the phone or email you and book – say in case of an insider-tip hotel like “De Noordhoek Hotel” … simply as an example as I know it and its photo inspired me to create an artistic impression in its beautiful floral environment between the mountains and the beach.
However, they might go for Accommodation Noordhoek if their grammar is spot-on… or Accomodation Noordhoek if it isn’t – who cares? you may think!
Well, both may mean the same to you and me, but not necessarily to Google. Here we’ve got to be exact – very exact that is! And your interest as say a hotel owner is to be where people who plan to visit Noordhoek and are searching for a decent place to stay would be looking – as simple as that. You must be found – on page one that is! Who right in their mind would look further? Page 100? Page 1000 or a million? Would you? Of course not!
Fazit: if someone punches “Accommodation Noordhoek” into the Search Engine and that’s what you offer… that’s where YOUR website or Blog have to show up – on Google Top 10 that is, ideally 24/7/365!
Web Design Consulting
When Consulting with a customer in terms of Web Design for a new website or blog, one of our first tasks as web design consultants is to find out what our clients’ products or services are and, accordingly, what their main keywords are.
One would think that’s logic – but experience shows that most clients don’t really know, neither do they want to be bothered – they want us to solve the matter and get on with their main business.
The point here is that this is no easy task and… like a house should be built on a solid foundation, the same principle applies to a website too.
Here’s the solution: if they don’t know and they want their website to succeed in terms of visibility and traffic, meaning visitors that are looking exactly for what they have to offer – in our example here it’s Accommodation in Noordhoek – then they are well advised to invest in some serious and professional keyword research before going any step further.
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Author: Bianca Gubalke, Art, Media, Publishing.
