Guinea Marketing

“Guinea Marketing” – what is that?

Did you ever hear of a thing like that? Plus a noisy guinea fowl – you sure can’t miss hearing that one – with or without sound!

I beat this caught your attention!?! So what’s Guinea Marketing all about?

Guerilla Marketing

Having used the picturesque and typically African guinea fowls as a background in both picture and sound in Audios and Presentations on Auctiontalk LIVE, it was just natural to sooner or later think of “Guinea Marketing” as a possible Marketing Brand – a creative thought process stimulated by a picture of a guinea fowl in the rain in my garden.

I immediately felt the probably quite marketing efficient proximity to “Guerilla Marketing”.

Therefore, before getting too excited… and as a normal and essential next step when choosing a name – any name -, I had to check what else there was on the market, whether the name was taken, and by whom… and of course, I had to refresh my memory on the concept of Guerilla Marketing.

The quickest way to find out is to look at wikipedia, which explains is as “… an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

Guerrilla marketing involves unusual approaches such asintercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.”

I like this. . . it’s spontaneous, it’s imaginative, it’s modern… and if you’ve ever seen one guinea fowl create a BUZZZZZ you know what I mean… and you’d agree it’s a funny and very apt presentation!

Guinea Marketing

But of course, “Guinea Marketing” was already taken… and while I immediately thought “guinea fowl” there’s the state Guinea… and Guinea Marketing has 12.7 million returns on Google – so that was that.

Digital Advertising

My point here is that in real life as in Digital Advertising – whenever we create or choose a name that we want to brand and build -, we need to first do some thorough research and based on the results make an informed decision.

Author: Bianca Gubalke, Art, Media, Publishing.

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