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New YORGOO Newsletter
Recent problems with mass emailing from our mail servers have lead us to look for different solutions uniting the advantages of email as well as of online publishing. Online mail archives can be useful, namely if the mails can be published in a Search Engine Optimized way. We are testing our Semiomantics tuned Newsletter on the YORGOO Pro Mailing List.
YORGOO Newsletters from Semiomantics
The basic idea is to send a newsletter to a mailing list in html or text form. The newsletter needs to be readable offline and online. Mail archives need to be created chronologically.
Semiomantics provides the publishing framework for the newsletter; this assures high visibility and Search Engine Optimization for each issue, similar to posts on Semiomantics tunes blogs.
Using Semiomantics Frameworks provides yet another benefit: recipients can easily comment the online version of the post.
How to Publish your Newsletter
We use the YORGOO Publishing publishing model. Associated authors provide content which will be post edited on the newsletter site. We dispose of different publishing formats: mail recipients can read mail online either in mail format or in post format.
Depending on feed-back received during the test phase we will decide on the final format to use: if we encounter problems sending rich text format containing media, we may just resign to post text providing a link to the online version. In such a case, there is no restriction to the content of the newsletter. Rich text plus media may encounter limits when we hit email filters.
Newsletters can be generated using a Post Editor or using an Email Editor.
Timing
The YORGOO daily mail in the past has been a great, however time consuming tool. We will test different formats for daily, weekly and monthly mails. Post summaries could be mailed weekly or monthly, while daily posts could move out as they are edited.
We also may set different timers for YORGOO Pros and YORGOO Standard users.
New subscribers could additionally profit from a built in Get Started Quickly Auto-responder system.
Mails will be sent out in small batches, spreading the mailing over 24 hours.
Feed-back
We appreciate your feed-back. Please comment exclusively the original post HERE.
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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
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