FAQ: DubLi Marketing for DubLi Networkers
In a recent article about DubLi Home Business Marketing we have started talking about targeting and we have received a few mails and comments about the issue which I will try to answer here. More about DubLi network related Marketing.
How to use pull and push marketing strategies to market DubLi with a blog?
While Blog posts and static Pages enter the category of pull marketing, RSS feeds are Push Marketing tools, as are news letters and other such like instruments.
How to target DubLi Product Customers and Networking Customers from a single website?
Is DubLi using a single website? - No. So, why should you? The profile, target Markets are largely different and therefore the key-word sets are different and the semantic framework of your site should ideally be adapted to the target you wish to deliver your message to. You would probably use 2 different sites, whereas in the case of DubLi you may consider using 3 for the time being. In fact, DubLi EU is different from DubLi USA. On top of it DubLi EU for the time being uses only German headers even in other language versions such as Spanish, English and so on. I suppose, sooner or later we get full multilingual sites and not just translations of the content. Check out the English DubLi site: It's coded as English while the header content is in German. The German site is encoded as being English and the header content is German as well. Watch out for the evolution of the site as there are frequent changes.
How to optimize DubLi online Marketing considering the German Headers?
Two possibilities: write to DubLi support about the issue or adapt to reality. in as much as I am concerned, I adapt to reality. The German header tag content give us a USP in other language environments we can use to our advantage. However, you then most likely want to use a second target page, framing your DubLi referral page and load English headers into that frame page.
How to target cold online markets for DubLi Networking?
Good question :-). In fact you don't target anything.It's your prospect that targets, or looks for you. The decisive elements are what the prospect is searching for, and that's where YOU have to be found! Your blog posts and pages are pull features, that means they need to be positioned right when the prospect is passing; you cannot run after people, people run after you as you have something they want: that's the essence of pull marketing strategies.
How many websites do you use to market DubLi?
I use basically 3 different sites: Dublicator for Authority, YORGOOpublishing for Home Business Opportunity and Fun-shopping for Products.
We have just started to publish about DubLi about a month ago, starting with the Authority blog. About a week ago we started testing product targets and in as much as the Home Business Opportunity is a going concern as our business is Traffic, Lead Generation, Screening and Conversion in a generic way.
My advice would be to use a home business related pull site and site to target product key-words in order to be reachable by those who are looking for the products on offer on DubLi Auctions.
Once these sites are in place, use pull and push strategies to promote your sites.
How many sites do I really use? I will not tell you. Just know: the goal is to use as many as possible and therefore the promotion of your content sites is of paramount importance. Efficient Publishing strategies are taught at Semiomantics Courses and Ycademy Seminars or built in to Semiomantics Site scripts (I only use Semiomantics Scripts :-)) which automate largely the publishing process, increasing the audience and visibility on search engines, key-word based directories and social networks.
How to train DubLi Networkers?
Don't train DubLi Networkers, as DubLi is and will be providing an advanced online Training System, the DubLi Academy. Also, there are regular training calls available and there will be a second Road show in the USA: send Networkers and prospects to the DubLi Academy and the Events and let DubLi do the job for you, allowing you to concentrate on your most important task: traffic, Lead generation, Screening and Pre-selling!
How to follow up on DubLi Customers?
Again, you don't have to worry about this as DubLi has a sophisticated customer follow up system in place. This system will follow up on all your referred active and passive customers.
How can I promote DubLi using eBay?
I am not gonna tell you! Try to get a hacked or private recording of the Ycademy Seminar which dealt with "How to produce Traffic and Leads on eBay" which could date from summer 2006 or 2007… Don't ask me about names of good hackers :-).
That's it for today, enjoy your DubLi Home Business and Have Fun Marketing it!
Yorgo
Ycademy
PS: The Ycademy November Semnar will deal with: how to attract online new Customers to the DubLi Platform under the Topic: "From the Grave Yard to a Rodeo Place - skyrocket your customer data base". Dates: Nov 29/30, 2008. Strictly Limited to 30 Participants. The Seminar will include a workshop for Site Configuration and Efficient Targeting. All participants will receive an exclusive brand new Semiomantics EC script, a $500 value (Semiomantic Semantic Website Frame-works are available starting from USD 500). The Seminar is designed for Marketers who want to use advanced Online Marketing Strategies. Beginners and Pros are welcome, as pre-Seminar calls will bring you up to level before the Seminar and familiarize you with online Marketing lingo as well as with your Product Marketing Site. Seminar tickets will be at $50 and available as from Nov 1, 2008.
Watch out for the official registration form - if you are in a hurry or scared to miss out, please contact Bianca(at)ycademy.com by mail, Subject November Seminar.