Ecommerce relies heavily on brand name recognition, because no one will be driving past your store but rather must remember your name and go to the trouble to search for you online. Various means are effective marketing strategies, but one of the best may be promotional products that bear your company name and web address.
Among the best promotional items are those that are useful, which tends to keep bringing your name up before potential customers as they continue to write with the pen you provided, wear the hat received from your company, or sip from the mug bearing your company logo. Including a small gift (such as an imprinted pen) with shipped orders or catalogs can continually bring your company back to customer’s attention. Another great place to distribute promotional items is at trade shows, if your company participates in these. Visitors often pick up and take away freebies offered at booths, and if the item offered is something they would like to use, they are unlikely to discard it.
Personalized corporate gifts are a good choice for especially valued customers (or clients you would really like to woo). These generate a feeling of goodwill in the one receiving the gift as well as serving as a continual reminder of your business. Good choices often include items the recipient is likely to use in their office, so your business name is prominent when you most want them to be thinking of you. Clocks, bookends, desk accessories, quality calendars and planners, briefcases, pen gift sets, and other business accessories can be good choices. It is important to give consideration to the client’s personal style and tastes if possible, in order to choose a gift that is especially appreciated and will demonstrate that you are one who will go the extra mile to provide personalized and high quality customer service.