How to Brand your Name to build Credibility and Authority
For years we have developed and tested various concepts for marketing and selling online. Studying successful marketers and analyzing our own success allows us to draw some important conclusions which we feed into the Ycademy Seminars to share the best of our knowledge and know-how with interested participants.
One of the most important criteria for sustainable long terms success is your name branding, and the credibility and authority deriving from there.
YORGOO, through it’s publishing arm YORGOOpublishing, has visualized name-branding concepts in recent weeks. (If I spell namebranding in 3 different ways in this article, it’s just part of a strategy again …:-).
The main question eBay buyers ask before purchasing a product is: Is the seller trustworthy?
The answer can be found in the feed-back record of the seller and on the "About me" Page or simply by typing into Google the name of the person if known and available, which on eBay usually is not the case.
(Here we could discuss the legality of eBay’s sales pages considering the sellers Imprint is not made public…).
You can expect therefore, that a prospect visiting your page in the cold market environment will ask the same question and usually, he will not find a convincing answer. What is the most obvious question does not get an answer on most sales pages out there, and therefore no wonder, such sales pages don’t sell.
Your name branding is one of the most important tasks to stimulate conversion from traffic to sales.
There are 3 possibilities and suggestions:
- You don’t brand your name: you should limit your overall sales expectations
- You let other people brand your name: expect to lose sales
- You brand your name: increase your expectations
Simple, no?
There is a problem however: the internet lets about anyone publish anything about anyone. Your reputation and your credit are permanently at risk online and if you do the test, you will find that even large companies are anmongst those who neglect their reputation online.
Example: A company like Herbalife who promote wellness products with a "Look Good, feel good" slogan..even that company does not look good online, because of a complete absense of effort into their online looks and the perception distributors and customers may have of the Company’s image.
Type Herbalife into Google and look at the top 20: you will find a large number of sites with negative news about the company, it’s products or business. Would you become a Herbalife Distributor after having seen on Google Rank 4 a site claiming Herbalife products have too much lead?
|
You note that the news is published by Reuters and reuters is trustworthy, is it?
My problem here is not whether Herbalife Products are dangerous or not; my problem is that such news can invade your Top 10 Image easily if you don’t work hard on your personal image.
If you don’t care about your looks, others will, however not always the way you would like to be percieved.
My problem is that I would like to get in control of my image and that it must be part of my marketing and communication strategy to build credibility and authority rather than exposing myself to the evel of libertarian online publishing.
My problem is also: how to build the most powerful publishing arm to build brand recognition and visibility where needed. The arm we have built seems to be the most powerful tool out there right now: Semiomantics. Semiomantics has however two faces: it can serve to protect yourself as it can serve to attack the image of your competitors.
Imagine a prospect customer typing into Google the word "Herbalife" and learning from a credible source, unconfirmed news saying he may be swallowing too much lead by consuming Herbalife Products? How about the face of a Herbalife independent distributor who needs to go out and reassure customers? How about an investor who sees the share price dropping by 5-10% just because of this piece of news?
Why does Herbalife not support its Distributors, Customers and Investors by protecting it’s own Image on one of the places in the Universe with the highest visibility (Google Top 10 that is)?
In the case of Herbalife the answer is may be in the fact that Herbalife is a low tech company and it’s distributors are mainly low techies…but today, I guess that’s not an argument anymore as you cannot count on people being "dumb" and uninformed anymore: the transparency of the internet forces us to take good care of our name, brand and to anticipate external perception.
Back to our individual problem. While the term Herbalife returns over 10 Million Search results on Google, your own brand or name will not get close to that and it is therefore a lot easier and cheaper to build your online face and looks. (Hey, we are creating here the Online Look Good wave…online wellness huh).
YORGOOpublishing is getting easily Google’s attention as soon as we target a name and so can you.
Remember yesterdays article, where I mentioned Les Kudla?
This morning, that article is referenced under the keyword Les Kudla on Google Rank 3 and 4:
To make the impact worse: Note that yorgoopublishing stands right on spot 3 after LesKudla.com, but then the number 4 is http://barak–obama.com , a site which picks up articles from YORGOOpublishing automatically and which is without any aparent reason projected to the top 10 on Google. (Useless to say, it’s yet another Semiomantics Site Script.)
Another example:
Zo Nicholas has been mentioned multiple times in our Articles. If you look up Zo Nicholas on Google, you will notice that the top 4 spots (and many others after) are occupied by YORGOOpublishing.com, BiancaGubalke.com and AlejandraNeri.com, all Semiomantics Scripts and just picking up the news from YORGOOpublishing.
Is Zo in Control of her Image, or her Brand?
Another Example: Edi Carlisle
Edi has registerred the domain edicarlisle.com which should stand at the top of Google under her name…however look what I find this morning:
Analyze the result:
Google # 1: Is a MyBloglog Tag originated from Bianca’s blog auctiontalk live ( Here our tagging strategy shows how a bookmarking site can carry our tags to Google number 1. Worse: the original article is not from Bianca but from Edi…
Google # 2 and 3: is Yam.edisbiz.com, Edi’s brand new Semiomantics Site
Google # 4 and 5: is biancagubalke.com our test site for the next generation of Semiomantics Scripts.
Google #6 and 7: YORGOOpublishing …
How about another shocking example: Google Top 10 on search "Bianca Gubalke" this morning:
There is NOT ONE site controlled by Bianca amongst the top 10!
Amazing, no?
Obviously YORGOO is here to help and support it’s subscribers and if we do this excercise it is to demonstrate the power of Publishing anyone can acquire (using Semiomantics for example) and to help you to get your brand name on the map and if possible to Google’s top. We want you to be in control of your brand name and for this reason we are investing to subsidise all those who wish to take this opportunity at the lowest cost possible on the Seminar which will take place this week-end.
Yes I know, it’s sold out and we cannot change that as we are building for each participant a publishing tool worth hundreds of dollars. But we can invite you to be there on the June Seminar, where we will go beyond the May seminar in as much as we will add lead capture to the hottest publishing tool ever built online. (Yes, you can get a ticket already now…there will be only 20 seats, thereafter you would have to wait for the July opportunity).
Do you see the need to get in control of your name, one of your main assets to increase sales?
I understand that all this fuss about name-branding is overwhelming namely for beginners; but then, Edi Carlisle was a complete online newbie and beginner about a year ago …look where she stands today and so do many others who take the advantage of getting weekly the best of our knowledge and know-how at the Ycademy Gold Calls.
Profit from YORGOO when it comes to Free Traffic and Free Leads and profit from YORGOO when it comes to build your Name Brand; we are proving daily in the most transparent and visible way the success of strategies we share with you daily at our calls.
Join tonight’s call at 9 pm GMT+1 (London) To learn more about how to take advantage of YORGOO.
Make it a great Surfing Day!
Yorgo
PS: Last night’s recording: http://bozzoo.com/recordings/may20.html
Thanks Zo for a great daily job!