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Social Network Publishing
Our experiment with Google Top 10 and The Diamond of Sancy demonstrate how viral effects are achieved with Social Network Publishing and traditional Online Publishing.
The Diamond of Sancy
The story started with The Diamond of Sancy, an article by Laetitia Paris on Zoom Terre powered by YORGOO Press. This article has been re-published by Lapillon Decouvertes powered by Semiomantics NewsCast. The NewsCast Framework has been configured for French Content and performance on Google France.
Social Network Publishing
We have shown, how the use of social networks helps to distribute our content fast and efficiently. Viral effects in social networks depend on the size of your network and the interest people show for your content: ideally your content triggers readers to communicate about your post with their own networks for example by passing on a link to your post.
Social Network Publishing has its own rules, however the viral effects publishers seek are the same as outside social networks.
Online Publishing
Traditional Online Publishing is about visibility about bringing our content in front of a maximum number or interested people.
The widest distribution of content is achieved, when readers become publishers or re-publishers of your content, multiplying the entries on Google and making it easier for interested people to find your content under multiple variations of key-phrases.
The Diamond of Sancy on Google France demonstrates this principle:
The Diamond of Sancy
Social Network Publishing vs. Your Own Website
In Social Network Publishing we dissociate our content from our own Publishing Framework, while when we publish on our own site we create harmony between the content and the framework. Advertising is associated with content mainly through the framework.
Social Networks such as Twitter limit the space for content: posting a link pointing to the own framework is a usual strategy. Social Network Publishing needs to take the social environment into account: are targeted people big readers or just interested in some blurps?
How to Publish efficiently?
From the above we see that we basically have two formats of content: the format for our own framework and the mobile format. Mobile meaning the format we choose for our feeds and for publishing in third party frameworks, such as social networks. Furthermore we need to take into account the growing number of surfers using mobile devices.
The ideal post is therefore published in multiple formats; the excerpt feature on WordPress based sites is of help, as it allows to publish a short concise summary which can easily be distributed. Such excerpts can be in text or HTML format.
To remain efficient the content can be edited, published and re-published in different frameworks, whereas each framework is shaped in function of the purpose and target environment. The YORGOO Publishing Concept and Model streamlines this process as much as possible; the Author edits the content only once. The content is then automatically streamed to the different frameworks or into social networks for environment specific optimized publishing.
More about Web 2.0 Publishing at the Ycademy July Seminar.
Read also:
Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
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[...] is an example which may surprise you: yesterday’s post about Social Network Publishing was rapidly indexed and listed by Google. Here is the [...]
[...] is an example which may surprise you: yesterday’s post about Social Network Publishing was rapidly indexed and listed by Google. Here is the [...]