What is a Niche?

Now this is a good question as there is just no precise answer anyone could give. In my Affiliate Mastery, subject to this week-ends Seminar, I tried to give an idea about what we are looking for when searching for a profitable niche.

"What is a Niche?

A niche is a market segment, a clearly defined target.  A niche is not just defined by our personal point of view. In the internet there are some standards we have to accept and which we limit somewhat our freedom of thinking and acting. These limitations have to do with the logic and systematic organization of data.

You guess right, I am talking about keywords and categories. Google, the market leader is imposing it’s logic to the global market and influences thus the choices and behavior of consumers and marketers; the same can be said about market places such as eBay where the System of Categories is imposed on us.

With the growth of the internet and the data available, niches are not just stable but moving like sand. If a few years back ‘Home Business’ was a Niche, today it’s a big segment of the market with many sub-categories.

If you go for ‘Dogs’, ‘Dogs’ would be a segment with sub-categories, such as ‘dog food’. You could even narrow it down to food for some of the more popular races. Niches are sometimes defined by just one word, but as they grow, the definition becomes a two-word or more key-phrase. 

Example: Taxes is a huge topic, even American Taxes or Taxes USA would be a big topic; a niche would be Child Taxes or Online Tax Filing plus some geographic limitation such as USA or UK or Canada.

Note: the more words in the key-phrase the more precise we target and the better our conversion rate and success.

Also, to be successful we need a niche where there is interest; if there is no traffic, no one searching for the relevant search terms, no one will find our offer.

It is there not just important to find a profitable niche, but also to assemble the best key-words and key-phrases pointing to that niche.

Don’t forget: in Push Marketing we hunt the market (or the buyer), while in Pull Marketing, the buyer hunts the seller.

In the first case we have to guess the most attractive key-phrase to wake the targets interest while in the second case it is important that we can be found under as many search terms as possible."

Today’s Tasks: It’s easter Monday….just relax with friends and family and get prepared for a busy week. Have you used the upline and downline mailer in YORGOO to wish everyone a great holiday?

Make it a great Day!

Yorgo