June Seminar: Lead Generation with Google

Ycademy Seminar, June 28/29, 2008

The Ycademy June Seminar will deal with cold market lead-generation. The Product you promote is secondary and it's not really important whether you are looking for Letworking Leads or Product Customer Prospects. The most important prerequisit of cold market lead generation is traffic or visitors, preferrably targeted traffic.

This is what we use Google for and there are basically two ways of achieving our Goal: one is by buying GoogleAds or by generating organic traffic from our top 10 Google rankings. (Topic of May Seminar)

In June we will work on the lead capture aspect. It will boil down to transform your top ranked site in a lead generator or a traffic converter for the purpose of lead generation. While many people use some sort of opt-in forms on their sites, it seems that often they underestimate the importance of the quality of the capture page.

On the June Seminar Participants will work using a training site from Semiomantics and learn, how to build the most efficient lead capture system.

There will be a precise schedule in due course as well as a Pre-Seminar Call.

The cost for the Participation is USD 50 and there are only 20 seats (sorry to say).
All Materials provided as well as the scripts to install on your own site.

 

  Add-on June 2, 2008

Make Money from Home with Ycademy Seminars

Our June Seminar will deal with the topic: How to Make Money from Home in a particular way.

  1. We will look into the most popular ways to make Money from Home.
  2. We will analyze the common points and the differences between the most common Work from Home Models.
  3. We will try to scale different opportunities by difficulty based on prerequisites and tasks.
  4. We will show that there is a way to Make Money from Home for everybody.

This overview at the beginning of the Seminar will lead us to the most important single step every success is based on in the industry: The definition of our Purpose, Goals, Means and the Selection of the Business Model allowing us to reach our Goals.

This may sound simple, and yet, it is the most difficult of all tasks; very often the obvious is the highest hurdle.  It's the most difficult task, because it needs introspection, honesty towards yourself and good judgement about your means and deriving expectations.

The second step will then be to convert the conclusions of step 1 into action, namely by:

  1. Assessing your market and target
  2. Assessing the competition
  3. Assessing the means needed to conquer a market share

This step will allow us to compare the means needed with the means at disposal and the reasonable expectations you can formulate under the given circumstances.

This process will result in some of the most important ingredients to Profitability: a clear definition of our Market and Marketing Target and a choice of Strategies to reach the Target. This steps will result in a list of Key-words and key-phrases we will target and along which we will develop the business.

We will spend 4 hours on the above schedule including live interviews and work shop.

Once we know, who we are , where we go and how we get there, we will evolve along two axes: one is the issue of Name Branding to build credibility and authority, and the second is the issue of lead generation, lead capture.

The name branding issue has been taken care of in our May Seminar and we will use the elements built in May to continue building Authority.

The lead generation and capturing will be implemented on a test site focusing on the primary keywords targeting the niche we are focusing on.

The main issue are:

  1. How to use sign-up features
  2. How to import external sign-up-  or opt-in forms
  3. How to keep control of your traffic and leads.
  4. How to position your lead generators efficiently and how to point to your lead generators.

This chapter will lead us through the evening of Saturday, June 28, 2008.

The third big Section of "The Path to Profitability VI" will focus on semantic, contextual content building on our site. We will distinguish between Business Building or Networking and Product Promotion, in function of the target market.

Whether you are a Herbalife Independent Distributor or a distributor of Noni Juices, Xango or any other MLM company, whether you focus on Affiliate Marketing of any kind, Ecommerce or just on selling your home made candles, you need to build content interesting your Target Market; we will show you exactly how and how to use Semiomantics to bring your message in front of your targeted audience.

Sunday, June 29, 2008 we will focus publishing techniques and on promoting our site to Search Engines and Social Bookmarking Networks.

Course Materials:

  • We provide you with all materials and the sample site which will be the brand new Ycademy Gold Site provided by Semiomantics.
  • You will just need a text editor type Notepad or PSPad.

More information to follow.

Yorgo
Ycademy Seminars
The Path to Profitability

 

 

 

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