YORGOO Endorsement for Authentic and Original Brand Product Ads
Recent news in eCommerce pertaining to Trademark infringements and Copyright violations have caused many platforms to either close down or to modify the rules of the game. Proceedings against eBay earlier this year and first instance sanctions show the wide spread sentiment, that the internet needs to be cleaned from (professional) trading in unauthorized copies, replicas and other fakes.
eBay is just the most popular target for legal actions; remember also the YouTube issues after Google had purchased the platform. In fact, the issue is much more serious than that and sooner or later it could hit most any site supporting fraudulent activity, directly or indirectly. An interesting case would be to figure out if Google could be attacked by brands who see their online reputation and weakenned because of the search returns on the brand name keyword.
Example: if you search Louis Vuitton today, you get:
Louis Vuitton on Google
On rank 3 you find the first “Replica” site and the more you surf the more ‘replica’ sites you find. Does Google’s lack of filters hurt the Louis Vuitton Brand? Or does Louis Vuitton profit from the additional visibility the brand name gets? Up to Louis Vuitton to respond to this question, however, the search response on Google will always trigger a perceptive reaction which either is neutral or can hurt the brand perception.
If you search for most of the MLM Companies, you will find most likely some negative articles on the top 10 entries, such as scam reports and similar; none of these publishers clain responsibility for the content on their stes and they get away with it. At least for the time being.
Some Brands have understood the importance of brand protection online and they also have understood the importance and power of Google and other search engines. Web traffic is created not only from ads displayed on different websites, but also straight of search engines. Important: searchers who go straight for a brand or a preciseli defined product of that brand, are usually highly interested in this specific product and highly potential buyers. Would Louis Vuitton appreciate to find on the top 10, officially promoted “replica” sites?
Check it out:
Louis Vuitton Replicas
For Home Busiess and online Marketers, Networkers and Affiliate Marketers, the promotional tasks become more challenging. In fact the question is, ‘who can trust whom’ online. On eBay you have some indication from the vendor’s offer and you know that eBay takes it’s responsibility seriousely and in the worst case, they help you, together with PayPal to recover your funds in case of a problem. In the particular case of trademark infringements, the feed-back record oneBay is not of big help.
The problem of Trust and Credibility remains the main issue for any online merchant and for any referral marketer. The future belongs to those who can show a solid track record, not of sales but of ethics, credibility and transparency.
How can you build uch Credibility and Trust? It’s a major problem for new merchants and vendors and usually the one of the most used strategies is to invest heavily into endorsements.
In order to help Home based Business owners to build trust and credibility faster and to support the efforts namely of YORGOO Pros, YORGOO enterprises have decided to guarantee the advertised product authenicity under certain circumstances. The trigger points are first of all the Trustworthiness and Committment of the Merchants to only trade in original and authentic brand products and second, the committmenty of the publishers to promote only authentic brand products on their publishing platforms.
YORGOO labels stand for Due Dilligence, Testing and Reviewing done by YORGOO agents in as much as the Merchants are concerned and a controlling eye on the publishing platforms which will be allowed to use the label. There are no financial interests in the process and there is no fee charged to Merchants: there is solely the independent judgement by YORGOO labels to allow or not to allow a platform (vendor or publisher) to carry the “Y” label.
YORGOO Authenticity Label
The Goal is to support YORGOO subscribers and to ensure YORGOO savy buyers who deal with less known or popular merchants online. YORGOO is committed to excercise the utmost due dilligence in all it’s choices and decisions as YORGOO’s own reputation and responsibility are at stake.
A list of Merchants and Publishers authorized to bear the YORGOO Authenticity Label is published and updated as the case may be. YORGOO will maintain it’s complete independence and use its own independent judgement by inviting Merchants and Publishers to adhere to the idea of Brand Protection online.
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