DubLi Network Opportunity: Marketing and Promoting DubLi Auctions and DubLi Fun Shopping
Vouliagmeni, December 18, 2008 – The series of Articles entitled Marketing DubLi will step-by-step develop different Marketing Strategies for Independent DubLi Business Associates and Partners of the the Dublicator Team of Independent DubLi Network Business Opportunity Associates. Marketing Basics III will deal in simple terms with a simple strategie to promote DubLi Auctions in view of introducing new customers to the DubLi Shopping and Auction Platform.
In our first Article, DubLi Network Opportunity: Marketing Basics I we went through some prerequisites for successful Home Business Building and we roughly mentioned Targeting. We then had in an article DubLi Network Opportunity: Marketing Basics II a closer look at targeting and target assessment in order to figure out where and how to market and to promote the products and business Opportunity of DubLi and DubLi Network.
The Goal
The Goal of this strategy is to introduce new potential customers to DubLi and to convert a maximum of those prospects.
The Principle
Cold Market pull marketing strategies on search Engines consist in making our sites available to people who are searching for relevant keywords. Basically we need to target Google top 10 positions on a maximum of keywords or key-phrases interested people would type into the search form.
Once target prospects can find us, we need to channel them through the conversion pipeline.
Thereafter we need to assure a follow-up system allowing up-selling and building customer relations.
The Difficulties
The main difficulty is targeting. Targeting means: we need to find out which key-phrases are used by people willing to buy a product right now; that’s the center of gravity of our targeting and then we will scatter around that center of gravity.
The next issue is the content: we need content on our web pages designed to reach the defined targets.
The third difficulty resides in reaching Google top 10 positions on target.
The fourth difficulty is to pipeline visitors in the most promising way to convert a maximum of those potential customers to either buying customers right away or to prospects who can be followed upon.
DubLi Specific Difficulties
1. The DubLi website does not provide us with the possibility to follow up on prospects personally.
2. The DubLi platform is nice looking but not sexy when it comes to dynamic; compared with Swoopo, it appears very static as there are no dynamic auction elements on the page, just some flash ads. The advantage of competitors websites are: they display always a good number of expiring auctions and the bid activity. On DubLi, the prospect needs to pay 80 USD Cents to simply find out a price which is a huge handicap and drives people away: the very low conversion rates document this point.
3. DubLi does not yet provide us with feed API’s to promote specific products with personal referral links built in, nor to create contextual advertising comparable to eBay for example.
4. The prospect and customer follow-up by DubLi is not sufficient.
5. The Brand Name DubLi is not yet well known and does not yet inspire sufficient trust to cold market customers.
6. The Mathematics of prices.
7. DubLi the company itself is your main competitor.
DubLi Specific Benefits
1. The well designed ads.
2. The well designed website.
3. The clear instructions.
4. The popular products on sale.
5. The 3 auction types.
6. Contextual Customer follow-up strategy.
7. It’s new, it’s fresh and it’s a great way strike a great deal.
8. The informative content of the website.
The Marketer’s Approach
I tend to respect a few principles in referral marketing:
Use what you get from the Merchant and profit from the work done by the merchant.
Compensate the weaknesses of the merchant with your own work.
Never forget to build YOUR Business before building someone else’s business.
The Pre-requisites
1. Take a lot of time and energy to target (not object of this article).
2. Build your own website; replicated websites are not Google Efficient except in cases like Cashflowin, or some Social networks.
3. Search for and produce quality contextual content.
4. Add contextual advertising.
5. Make the entry into the follow-up pipeline attractive and easy. An opt-in to an auto responder system may do the trick.
The Solution
1. Targeting DubLi Prospects
It’s not the object of this article but here are some ideas: profile the ideal auction customer for each auction type. Then do your keyword analysis and short-list the most relevant and traffic rich key-phrases.
Suppose a prospect who is willing to buy right now a Louis Vuitton Handbag would type into Google: best buy Louis Vuitton Handbags, or best price…, or best deal…, and so on, then you have to target exactly this key-phrase and reach Google top 10 to capture the attention of such a prospect. The exact key-phrases will be the result of your key-word analysis.
Ideally the customer finds an article with exactly the content and empathy he is looking for and an easy and convinceing way to follow the link to the sales page.
2. Lead Capture
The first and minimal objective of our marketing is lead capture. If you know the name and email of a prospect you can follow up on in a personalized way. DubLi offers a lead capture system in as much as the sign-up with DubLi is free and in as much as DubLi has a follow-up system.
Personally I prefer to use my own lead capture system and to offer people right away a choice between an opt-in and a link to the sales page.
Don’t forget, a lead generated for YOUR business can be exposed to multiple targets and each target can be a money maker for you.
However, the person who is really interested in buying a specific product right now, wants to access the sales page immediatelyand needs to be able to do so.
For these reasons we need to offer both possibilities: the prospect who is in a hurry to buy must quickly be served with a sales page and the info tourist must be able to get more info, i.e. we offer an opt-in to an auto responder system.
3. The website Content
The content will be function of the target; a good copy writer will create his own content, most people will want to profit from third party content. The later group will therefore want to import other people’s content, for example from Yconomy.net or from Fun-Shopping.org.
4. The website structure
The basic Structure is the one of a blog in order to profit from dynamic content creation to reach top rankings fast. Besides the content, we add DubLi Ads as provided by DubLi to the DubLi Business Associates and we add our own lead capture feature (an opt-in form for a cashflowin autoresponder).
YORGOO Blaster with DubLi Theme
The easiest to use solution is the YORGOO Blaster as it is designed to automatically import relevant content. A few days ago we have released the free DubLi turn-key Theme for YORGOO Blaster, a preconfigured DubLi advertising solution for the year end period. A new release is foreseen for January 2009.
DubLi Theme for YORGOO Blaster
Have a look at the demo site at: http://shopping.yorgooblaster.com .
Set-up and configuration are easy and once the user has edited his DubLi and Cashflowin ID, all ads and the opt-in are automatically customized. Detailed instructions are available at http://yorgooblaster.com.
The theme download contains specific instructions.
The YORGOO Blaster compensates for most of the weaknesses we have identified on the original DubLi replicated websites and we are proud to see Blasters becoming visible on Google’s top 10 within a few days from set up.
We are looking forward to see the DubLi Theme all over Google shortly, namely on product targets.
For advanced web masters: Semiomantics
While the YORGOO Blaster is an efficient niche tool, more advanced web and blog masters will appreciate a full Semiomantics script which offers more flexibility and the possibility to target multiple niches with one single site, such as YORGOOpublishing, Yconomy, YORGOO Blog, Auctiontalklive, AlejandraNeri and others. There is a huge difference in the cost and a huge difference in the long term effects of your publishing efforts.
Yorgo
YORGOOpublishing
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