How people spend their time online

or: where to meet prospects and future customers?

To market successfully we need to know our market and we need to know what people are doing online, where they are hanging out and what is of interest for them.

Content continues to capture greatest share of online time at 43%, with much of January’s activity spent with the primary elections and traditional New Year’s resolution topics of health & fitness, careers and personal finance. 
 
Slightly over one-fourth of time online is spent on Communication: email and IM.

About 8% of share of time online is spent with Community, primarily at social networking sites.

Here are the latest stats with some enlightning facts confirming that our trainings and seminars are in line with online development. Have a look:

Share of Time Spent Online (%)
	May07	Jun07	Jul07	Aug07	Sep07	Oct07	Nov07	Dec07	Jan08
Commerce	14.4	13.8	14.1	14.1	14.6	15.0	17.0	17.5	16.1
Communications	33.0	32.0	30.4	31.7	31.0	31.4	30.1	28.6	28.7
Community	-	-	-	-	-	-	-	-	7.5
Content	47.9	49.6	50.9	49.5	49.6	48.6	48.0	48.7	42.7
Search	4.7	4.5	4.6	4.7	4.8	4.9	4.9	5.2	5.0

 *Notes: Excludes .gov and .edu Web sites, as well as pornographic domains. Percentage change indicates the percentage increase or decrease from the previous month’s value (January 2008 % change not shown due to introduction of Community category).
Source: OPA and Nielsen Online

How many unique visitors per category?

Unique Visitors (Millions)
	Jul07	Aug07	Sep07	Oct07	Nov07	Dec07	Jan08
Commerce	125.2	123.7	120.4	121.7	125.1	127.4	126.7
Communications	137.7	137.0	135.5	135.3	136.8	139.7	136.7
Community	-	-	-	-	-	-	96.2
Content	150.8	148.8	146.2	148.6	150.1	153.0	150.1
Search	134.8	133.4	132.0	134.2	134.7	138.0	136.2

*Notes: Excludes .gov and .edu Web sites, as well as pornographic domains. Source: OPA and Nielsen Online

New Record on online Ads Spending!

Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the 2007 calendar year, it reached $25.5 billion, representing year-over-year growth of 27 percent. (USA)

 Now, that’s a honey pot you can get a share of!

Join tonight’s call for more details:
9 pm GMT at http://yorgotalk.com

Today’s Tasks:

Today let’s focus on just two traffic programs and surf 100 pages on each:
(Sign up with them from your YORGOO Back-office under Traffic 1)

• Traffic Era
• Hit Gushher

 Make it a great day and see you tonight.

Yorgo