How much traffic do you need to earn 100$ from Google AdSense?
To bring this question down to something measurable, we need to start with some assumptions:
- Suppose you get for every click on a Google Ad on your site 10 cents
- Suppose that 5% of your visitors click on a Google Ad
- Suppose you are on Google’s top 10 on the concerned keyword search returns.
- Suppose 50% of the reported searches concern Google, the rest Yahoo and MSN.
Difficulties:
- Google Ads Clicks can return 2 cents or even a few dollars. The 10 cent assumption is therefore just for the purpose of calculation and before optimization as discussed in Yam, The Affiliate Mastery Book.
- Google considers a 5% conversion rate as good. Most people would be below, however optimization as discussed in YAM allows expectations of above 5%.
- The primary goal must be to reach Google’s top 10 on the selected key-words as about 80% of the serches concern page 1 of the search results and the other 20% go on page 2 and others. If you are on page two, divide your expectations by 4 or 5.
Let’s calculate now:
100$ correspond to 1000 clicks at 10 cents per click.
If 1000 clicks represent 5% of my page-views (or visitors) then 100% equals 20 times more or 20,000 visitors per month or roughly 670 per day.
If we use the Keyword Analyzer from YORGOO we see the following results on a keyword search for mp3:
The keyword analyzer is reflecting searches on Google, Yahoo and MSN. We assume that 50% of the traffic reflected concerns Google.
If we go straight for the key-word mp3, we notice: there are 20 000 searches per day.
50% is for Google, that’s 10′000 per day.
If we are on the top 10 on Google under the key-word mp3, we share this traffic with 9 other sites on the left side and lets suppose 5 Google Advertisers. There are thus 15 links sharing 10,000 visitors.
10,000 : 15 = 670 for each link on average!
Result: I reach my bench-mark and should expect under the given assumptions to earn $100 from Google AdSense in a months time.
This purely hypothetical example shows not only the importance of traffic, but also the importance of optimization. If Google pays for every click 3 $ (yes, that exists) then you only need 33 clicks to reach your $100 and you need obviously a lot less traffic, something like 50 visitors per day will do.
I hope this will give an idea about the dimensions we have to think in when we select the niches we want to explore.
The good news is however: Google pays very little for our effort; there are much better ways to get rewarded for our work, using monetization features as discussed in Affiliate Mastery. or a mix of different monetization strategies.
Yorgo
Ycademy