Preview the new Semiomantics XR
The purpose of a publishing tool is to deliver informantion to a target group.
Semiomantics is committed to build semantic online publishing tools for commercial and non commercial use. Semiomantics is the practical implementation of a semantic framework to target a defined communication target.
Semiomantics for the promotion of products
According to our plans we are releasing Semiomantics XR, a semantic web site framework and publishing tool designed for the promotion of products.
Product promotion is based on appropriate descriptive content as well as on endorsements. In recent years, endorsements have become increasingly important and are mostly classified under "Reviews" on line. Reviews however are just one kind of endorsements; another popular type of endorsements are Testimonials.
Many Companies use customer testimonials in one or the other way to promote their products.
It’s always interesting to know what other people think about a product, namely when there is no scientific proof for the efficiency of a product or when the legal framework prevents a company from making specific statements about the eventual benefits of their products.
A typical case for testimonial based marketing are food supplements, cosmetics and other wellness products as well as any product with a claim on spiritual or metaphysical benefits where legislation and FDA regulations limit heavily the terminology and semantics a company can use to promote or to lable their products.
Under the freedom of speech however one cannot prevent a person to make "unprofessional" and "non scientific" or "non medical" statements about own product experience. Such laymen’s endorsements which have absolutely no scientific value have helped marketers to place products for many years.
Semiomantics Product Promotion works therefore with all sorts of endorsements, depending on the purpose of the site, its marketing target and the nature of products which need to be promoted.
Semiomantics XR stands for Review. The Script can be adapted and customized for the promotion of most any product with the publishing power of Semiomantics XO.
Please look forward for practical applications that we will announce shortly.
Yorgo
Semiomantics